Shanghai, April 13, 2009 – China’s fine wine supplier, Summergate has been appointed the exclusive marketer, importer and distributor for Pol Roger Champagne in China and Macau.
Pol Roger, the great family owned champagne house, known for excellence and independence, has a reputation for producing champagnes unrivaled in quality. Established in 1849, Pol Roger quickly became the preferred choice of leaders and royalty. Best known as Sir Winston Churchill’s favorite champagne and often referred to as the ”Gentleman’s Champagne”, today Pol Roger is enjoyed by prime ministers, presidents, princes, wine producers and connoisseurs.
“We are very pleased to be the first in China to import and distribute Pol Roger,” says Ian Ford, Managing Partner of Summergate Fine Wines. “Like Winston Churchill, we ‘are easily satisfied with the best’ and believe Pol Roger will be a great addition to our portfolio.”
Pol Roger is a member of the renowned Primum Familie Vini (PFV) or Leading Wine Families ( www.pfv.org) alongside other Summergate brands, Hugel, Antinori, and Perrin & Fils.
Summergate’s selection of Pol Roger Champagnes including: Pol Roger Brut Réserve, Pol Roger Brut Vintage, and Pol Roger Cuvee Sir Winston Churchill will be available June 2009.
About Pol Roger
Pol Roger is both a champagne and a family institution with a tradition of excellence. Its Chinese name, 宝禄爵, pronounced bao(3) lu(4) jue(2), denotes treasure, value, and nobility. Pol Roger founded his champagne house in Epernay in 1849. Through 5 generations, Pol Roger’s direct descendants have owned and run this proudly independent firm – one of the most famous in Champagne – whose wines are prized by champagne lovers throughout the world. The succeeding generations of the family have introduced more cuvees to reflect changing tastes in champagne, all the while maintaining the reputation of the brand for the quality and consistency. Their famous Cuvee Sir Winston Churchill was prepared as Pol Roger formal tribute to the company’s most distinguished customer.
About Summergate
Summergate was established in 1999 to import, distribute and market some of the world’s greatest wines to the Chinese market. Today Summergate represents more than 60 wineries from 12 countries around the world including: DBR Lafite, Antinori, Ridge, Concha y Toro, Catena, Yalumba, d’Arenberg and Pol Roger; among others.
With offices in Beijing, Shanghai, Shenzhen, Guangzhou and Macau, and now Hong Kong Summergate services the Greater China market. With our comprehensive presence, we are able to distribute and market our brands to all the major food & beverage operators in China, and have established solid business partnerships with national hotel groups as well as pan-China retail chains and fine dining western and Chinese restaurants.
For media inquiries, please contact:
Tara Sheehan | Summergate PR Manager
Telephone 86.21. 6329.4433 ext 248,
Fax 86.21.6329.4433 ext 233
E-mail: tara.sheehan@summergate.com
2009年4月13日,上海 – 中国美酒供应商美夏公司成为宝禄爵香槟在中国大陆和澳门地区的独家进口商和经销商。
宝禄爵,一个拥有香槟酒行的伟大家族,以卓越和自主闻名于世。其酿造的香槟品质无与伦比,获得美誉。宝禄爵建立于1849年,之后迅速成为领导人及皇室成员的首选气泡酒。其特别受到前英国首相温斯顿·邱吉尔的亲睐,被称为“绅士的香槟”。如今,宝禄爵也深受首相、总统、贵族、酒商和鉴赏家的喜爱。
“我们很荣幸能成为第一个在中国进口销售宝禄爵的葡萄酒公司,”美夏葡萄酒公司的合伙人付一安说,“就像温斯顿·邱吉尔一样,我们也对其品质赞赏不绝,并且相信宝禄爵将为我们的品牌目录增色不少。”
宝禄爵同时也是国际化知名组织“世界12大葡萄酒家族”( www.pfv.org) 成员之一,与它齐名的美夏公司代理的其他品牌有:雨果家族、安东尼世家和佩兰父子。
美夏公司将于2009年6月引进宝禄爵,该系列有:宝禄爵珍藏天然型香槟、宝禄爵天然型年份香槟和宝禄爵丘吉尔爵士特酿香槟。
宝禄爵
Pol Roger不仅是香槟的名字,也代表了一个具有卓越传统的家族。它的中文名是宝禄爵,读作bao(3) lu(4) jue(2),意思是珍宝、价值和高贵。宝禄爵先生于1849年在艾佩内建立了他的香槟家族。经过5代人的努力,宝禄爵的后裔自豪地拥有并经营着这家独立的且在香槟界赋有盛名的公司,其香槟深受全世界香槟爱好者的好评。家族的后人引进了更多的特酿,改变香槟的口感,但同时也保证了其一贯卓越品质的美誉。著名的宝禄爵丘吉尔爵士特酿香槟,已成为公司重要客户的官方礼品。
美夏公司
美夏创立于1999年,从事向中国市场进口、经销及推广世界上很多优质的葡萄酒。今天,美夏与全球12个国家的60多家酒庄建立了业务往来,其中包括著名的罗斯柴尔德拉菲、安东尼世家、山脊庄园、干露酒厂、卡氏家族、御兰堡、黛伦堡和宝禄爵等。
美夏在北京、上海、深圳、广州及澳门设立了办事处,其业务遍及整个中国大陆。得益于其广泛的业务网络,美夏品牌的销售与推广深入到中国主要的食品与饮料经营商,并与国内知名的酒店集团,遍布中国的零售连锁企业,以及品味高雅的中式及西式餐厅建立了稳定的业务关系。
媒体事宜请联系:
Tara Sheehan | 美夏公司公关经理
电话 86.21.6329.4433 分机248,
传真86.21.6329.4433 分机233
邮件: tara.sheehan@summergate.com
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